How Big Could Gerard Piqué’s Kings League Become?

Gerard Piqué is one of the most decorated legends in football, and now the retired Barcelona star has turned his attention to promoting a brand new football format. The Kings League is the 39-year-old’s new project, and it is already gaining a lot of traction in Spain.

Now, there are plans for global expansion, and the venture could soon go from being a niche idea to becoming mainstream.

What Makes the Kings League Different?

There are numerous facets of the Kings League that make it stand out and suggest it could have huge potential in the future. A lot of the rules in the game seem to have been inspired by the online gaming industry where players are used to discovering random rewards. This can be seen in various types of games, from Call of Duty to Diablo. The iGaming industry has further popularised randomness as a core mechanic as well, with many of the top new casino games being perfect examples. For example, titles like Big Bucks Canyon and Fire and Roses come with their own special mechanics that mix up the usual slots format.

Hence, it’s a game which has been designed with the modern internet user in mind, and features shorter, more fast-paced matches than traditional football. These usually last for around 40 minutes and are played on a much smaller pitch.

There are also secret weapon cards that teams can use, which include things like penalty shootouts and random player advantages. These add unpredictability to the matches, giving viewers a sense that anything could happen at any time.

Fundamentally, it’s football in a seven-a-side format, with special rules and secret weapons to up the excitement levels. It’s marketed with the online audience in mind, and could be an excellent way to get more people into the sport.

In a Prime Position to Expand into Other Media

With any new form of entertainment, having a famous face backing it can be a huge boost. As one of the greatest defenders of all time, Piqué has a massive fanbase that he can leverage. On top of that, there are other presidents within the league who are well-known streamers or former professionals, and these people can tap into their own followings as well.

The Kings League is already heavily integrated into Twitch and YouTube, and has always been promoted as an offering for the streaming era. This could make it easier for it to break out into other services, with the potential for a Netflix docuseries in the future.

The Kings League is already gaining traction in Spain and there are plans to move into other countries too. Reports suggest that it could soon have a league in the USA, which could be an excellent marketing tactic to bring it to a much larger North American audience. 

One of the key facets of the Kings League is that it encourages constant interaction with fans via live chats. This could help it spread further, as it may inspire people to create their own content about it online. If it were to go down this route, it could be an excellent way to promote the competition to a wider audience.