The Making Of An Iconic Football Kit - Inside The Game

A club’s football kit is often the most prized possession of a football fan who can wear the same outfit of their beloved team and their favourite player while willing their charges on from inside the ground or from afar.  Wearing your team’s shirt is a conversation starter on the train, a reason for curious looks from strangers when you’re out on the road, but more than anything it’s a badge of honour, a matter of pride to every supporter like vip online casino for arab players.

Football culture is so rich, and nowhere more so than in the Italian game, that older kits now are cooler than ever and every ardent Serie A follower will know someone who owns at least a ‘Totti 10’ shirt. But how does a football kit go from an idea to reality? What is the process? I tracked down David Hicks, a noted graphic designer from England, who designed the highly admired AS Roma kits during the 1998-1999 and 1999-2000 seasons, to share his unique insight into the enchanting process.

Can you tell us a bit about your background in design and how you got started?

I’ve been working as a graphic designer in London since August 1993, for various agencies and publishing companies, working on projects including branding and logos, merchandise, and design for a variety of magazines like GQ, T3, Manchester United, AS Roma, Total Film, Top Gear, Men’s Health and more.