Asante Kotoko and Veo Technologies: Bringing Analytics to the Ghanaian Game

In the last couple of years, Ghanaian football has endured a challenging rebuilding process. Local football structures are being closely examined and changes are being made in order to ensure a more robust footballing ecosystem for the future. Although a majority of the restructure has occurred at the national federation level, there have been quite a few changes within individual clubs. Kumasi Asante Kotoko is leading the way with an exciting new introduction to the Ghanaian game.

While advanced analytics continues to permeate football at the elite level, in what is proving to be a somewhat painful process, many lower-level leagues have not adopted the numbers in any significant way. There are many factors that account for this situation; funding and a lack of information about data and analytics are chief among them.

Another big reason is the lack of proper broadcast coverage for many of these games and in Ghana, things are no different. Chinese media company StarTimes holds the rights for Ghana Premier League games and it has occasionally received some criticism for its coverage quality. Footage, if available, is usually not of a high enough quality to allow data to be gleaned from it.

This is where Veo Technologies comes in. The Danish company is gradually gaining popularity in the sports world for its flagship product, the Veo camera. An AI-powered device capable of capturing matches in 4K without needing a cameraman. Asante Kotoko have been in contact with Veo for a while, partnerships manager for the company Jerry Jarnald, notes during our conversation. Kotoko are one of the few clubs in Africa that are using Veo's technology, and he was quick to mention how excited they are to be working with one of the biggest clubs on the continent.