Different Ways for Building AMP Emails

The traditional emails are static. If you’re working in e-commerce or employ email marketing, this will negatively impact conversion and engagement rates. After all, customers will have to open the browser (or an app), tap on the email, and click on the links or buttons to redirect them to a different website, where they can add products to their wish list, fill out surveys, and so on. At this point, you have already lost more than half of your potential customers. 

That’s where AMP emails come into play. Tailor-made with an immersive experience in mind, these dynamic emails are game-changers that will create an app-like experience within your inbox. In this brief guide to AMP emails, we’ll take a closer look at the main pros of the technology and how you can integrate it into your email marketing with an easy-to-use email template builder or attempt to code one yourself. 

What’s an AMP Email?

Accelerated mobile pages (AMP) is an open-source framework that allows email marketers to insert interactive elements like purchase buttons, carousels, confirmations, etc. Launched by Google in 2015, AMP is optimized for mobile web browsing technology that shortens webpage load time and improves user experience. It transforms a static email into an interactive app-like experience that allows users to complete all the necessary actions without leaving their inboxes. 

AMP Emails: Key Advantages

Among the numerous reasons to embrace amp for email marketing, here are the most distinct ones:

1. Give a new spin to emails. With video campaigns, social media, and other shiny new marketing channels, email marketing is sometimes regarded as an outdated approach. In reality, email campaigns produce $38 for every $1 spent, making them one of the most profitable marketing strategies available. AMP emails will help increase the already impressive stats by heightening conversion and engagement rates. 
2. Improve the user experience. By implementing an interactive function into the email body, you’ll revitalize a static email into a user-friendly experience brimming with accordions, carousels, confirmations, and the ability to interact with the content without leaving your inbox.
3. It’s the future of email marketing. The amp email marketing is not widespread, so you can start incorporating it into your strategies to have an edge.

Of course, a successful email campaign comes with great content, well-established goals, and an understanding of audience preferences. Don’t consider AMP emails as a substitution for the other factors. At the end of the day, these amp for email examples are a way to enhance an already well-crafted strategy, not replace it.

How to Build AMP Emails?

There are a couple of ways to create an AMP email. If you’re a code-it-yourself person, then making the AMP email from scratch is your go-to; if, on the other hand, you lack sufficient tech knowledge and prefer a more time-saving approach, consider using ready-made templates and template builders.

Building AMP Emails with Stripo

Ready-made templates are a game-changer in the industry. Stripo, one of many email template creators available on the market, allows you to craft a user-friendly, functional, and engaging email without coding knowledge. Here are the top reasons to incorporate template platforms into your marketing strategy:

• Ease-of-use. With drag-and-drop functionality, creating AMP emails is easier than ever.
• No coding experience necessary. Ready-made template platforms allow using ready-to-use elements and aesthetically pleasing templates without coding skills.
• Time saving. Create personalized AMP emails without spending time on coding.

Coding It Yourself

If you’re looking forward to putting your programming chops to good use, consider creating an AMP email from scratch. Of course, it comes with numerous challenges, as you have to spend some time crafting the templates, and they don’t always turn out beautifully on the first try.  On the plus side, you won’t have any constraints and will be able to personalize the template until you get it right.

Consider Gmail’s AMP Samples

Another option worth considering is Gmail’s AMP for Email Playground. Tailor-made for drafting AMP emails, Google introduced multiple dynamic elements, including carousels, accordions, lightbox effects, and others, to make your templates more engaging. 

One of the perks is that Gmail allows you to test the AMP emails by seeing live previews and sending them to your own account to ensure that everything is up to your standards before sending the emails to other people. This amp example requires minimal coding; just substitute the samples with your own content.

To wrap it up, there is a reason why AMP emails have become a red-hot technology among many marketing professionals. Aiming to give email marketing a new spin, AMP allows the drafting of dynamic and immersive emails that boost user engagement and conversion rates. Of course, it should enhance, not substitute, other factors that make email marketing campaigns truly successful, like understanding your audience, establishing goals, and crafting engaging content.