Euro 2024 and Online Casinos: How Big Sport Events Impact Gambling
The Euro tournament is one of the biggest football events, next to FIFA. Audiences worldwide tune in to see the top players compete for the title win. This rush of excitement also brings fans to the betting lines as they make their predictions on who will come out on top.
This major sports event attracts a lot of attention to online casinos. After all, fans can log into their favourite digital sportsbook platform in Canada and place wagers as they watch live.
Interested in learning more about how Euro 2024 is impacting online casinos? You’re on the right page. Keep reading to discover more.
The Rise in Online Casino Activity During Euro 2024
The rise of casino activity was apparent when the Euro 2024 matches began. We spoke with the CasinoRIX experts to get their insight on how this event impacted online casinos. One of the most noticeable trends was the increase in online casino memberships. When the events began on June 14th, 2024, there was a 750% increase in new sportsbook memberships within a 48-hour period.
It was also noted that there was an increase in wages placed when compared to previous years. One of the main reasons why is due to the rise in popularity of these sites. Years ago, people were sceptical about using these platforms. Now, verified online casinos with best payouts listed on https://casinorix.com/ca/casinos/best-payout/ are transparent about how they are keeping members safe, giving people peace of mind about using the services.
Many online sportsbooks allow members to live stream the games, with a betting slip on screen for crucial moments. Online casinos noticed a surge in wagers placed around high-tense moments in the game. People took an interest in the live betting options, enjoying the games directly from their living rooms.
Factors Driving Increased Gambling During Big Matches
So, why the surge of bets during key moments of Euro 2024 games? This likely has to do with the accessibility of online casinos. Fans can log in using their smartphone and casino apps. It doesn’t matter if they’re watching the game on their living room couch or tuning in from a local sports bar.
Factor in the double thrills when it comes to sports betting. Fans are already on the edge of their seats watching their favourite teams compete. But, the excitement is amplified when they have a bet placed. The possibility that this game could bring them a payout increases the intensity of every move made.
A lot of fans felt confident when their bets paid off. However, many players who experienced losses felt a sense of impulsiveness and placed more wagers to chase their losses.
Case Studies of Euro 2024’s Impact on Online Casinos
There was a lot of publicity leading to Euro 2024. This helped to increase the amount of bets placed on the games worldwide. Worldwide, casinos saw an increase in betting activity of roughly 75.7%. Denmark alone experienced a 37% increase in wagers placed. In June, the Danish gambling industry brought in DKK 703 million.
While direct information hasn’t been released about Canadian online casino revenue during the Euro 2024 events, there have been reports of an increase in betting activity over recent years. In 2020, this market earned a revenue of $750 million CAD. But, four years later, more Canadians are taking interest. As of now, the industry is approximately $2 billion. Could events like Euro 2024 have led to that increase?
Conclusion
The Euro 2024 events have made an outstanding impact on online casinos worldwide. Countries like Denmark, Brazil, and Canada, have all seen a massive increase in betting activity. The first two days of the events brought huge engagement, with a massive 750% increase in sportsbook memberships. Add in some lucrative bonuses and it’s easy to see why so many people took advantage of these exciting platforms.
As we examine the trends in sports betting with the CasinoRIX team, we’ve noticed some factors that have impacted the amount of engagement. Access to safe and trustworthy casinos is one of the main driving factors. Members also enjoy the ease of access through mobile betting and apps. On top of that, many celebrities have endorsed popular casino brands, giving people more insight into what the platforms offer.