Let’s face it, supporting a team that expects to lose before every match isn't exactly a popular thing to do. There has to be a whole background and context that explains this unusual behavior, and even more so if the team competes against the favorites, the usual suspects, the real deal.

There’s a kind of competitive (dis)advantage for those underdogs before they have even started the match. That element of disparity has been displayed in sports media over history. 

How can a football fan, a supporter of any club, have all the information and support for those squads that nobody believes in? More importantly, which media outlets are giving them the same coverage that sides like Barcelona, Chelsea or Bayern enjoy? Which platform will offer their modest club the same attention and appreciation?

The “Underdog Effect” in Football