Uncle Bud’s Taps Magic Johnson for High-Profile Wellness Partnership

In a groundbreaking move that merges celebrity influence with the booming wellness industry, Uncle Bud’s, a fast-growing CBD and hemp brand, has announced a high-profile partnership with NBA Hall of Famer and business mogul Earvin “Magic” Johnson. This collaboration marks a significant step forward in the mainstream acceptance of CBD products and underscores the rising trend of celebrity-backed wellness brands.

With Magic Johnson’s global reputation as an advocate for health, entrepreneurship, and community empowerment, his alliance with Uncle Bud’s is more than a celebrity endorsement; it is a strategic alignment of values, business vision, and wellness advocacy.

Who Is Uncle Bud’s?

Uncle Bud’s is a U.S.-based wellness brand specializing in hemp and CBD-infused products for pain relief, skincare, and general wellness. Founded in 2018, the brand gained early traction for its affordable, effective, and THC-free offerings, including CBD roll-ons, hemp creams, body lotions, and supplements.

One of Uncle Bud’s major selling points is its commitment to quality, transparency, and accessibility. All its products are made in FDA-registered facilities and are lab-tested, cruelty-free, and compliant with federal guidelines. As the CBD space becomes more competitive, Uncle Bud’s stands out for its inclusive branding and emphasis on family-friendly wellness solutions.

Previous celebrity partners include music icon Toni Braxton and actress Jane Fonda. Still, adding Magic Johnson brings a whole new level of prestige, particularly in the realm of athletic recovery and male wellness.

Magic Johnson from Sports Legend to Business Titan

Earvin “Magic” Johnson is best known for his illustrious NBA career with the Los Angeles Lakers, during which time he won five championships and redefined the point guard position. Beyond sports, Johnson has established himself as a business powerhouse, investing in real estate, sports teams, media companies, and franchising.

His transition from NBA star to business leader is a model of reinvention and longevity. Over the years, Johnson has also become a vocal advocate for health awareness, particularly HIV education and prevention, after his diagnosis in 1991.

By partnering with Uncle Bud’s, Johnson extends his commitment to health and wellness into the rapidly growing CBD industry, aiming to promote natural, accessible remedies for pain, stress, and everyday health concerns.

Why This Partnership Matters

The collaboration between Uncle Bud’s and Magic Johnson is more than a celebrity tie-in; it represents a powerful message of trust, wellness, and innovation. Johnson’s name carries weight, especially among older adults, athletes, and underserved communities that may still view CBD with skepticism.

By aligning with Uncle Bud’s, Johnson brings credibility and visibility to a misunderstood wellness product category. His backing may help destigmatize CBD use, particularly for individuals seeking alternatives to pharmaceuticals for pain management, inflammation, and anxiety relief.

Key Areas of Focus in the Partnership

Pain Relief: Magic Johnson has spoken openly about the physical toll of professional sports. Uncle Bud’s offers CBD for pain relief through CBD gummies, creams, patches, and roll-ons designed for athletes and active individuals.

Health and Wellness Advocacy: Johnson’s endorsement emphasizes natural, non-addictive wellness options, which are crucial in an era of increasing opioid awareness.

Business Expansion: With Johnson’s business acumen and brand reach, Uncle Bud plans to scale its retail presence and reach untapped demographics.

CBD Market Growth and the Role of Celebrity Endorsements

The CBD market is experiencing explosive growth. According to industry reports, the U.S. CBD market is projected to exceed $20 billion by 2025, fueled by consumer demand for natural health solutions and increased awareness of CBD’s benefits.

Celebrity endorsements play a vital role in this growth. Public figures like Martha Stewart, Mike Tyson, and Kristen Bell have all entered the CBD space, helping introduce the products to a broader audience.

However, Magic Johnson’s involvement is particularly impactful due to his business credibility and health-focused legacy. He appeals not just to CBD-curious millennials, but also to Gen X and Baby Boomers who trust his decades-long reputation for integrity and smart decision-making.

Uncle Bud’s Product Line 

As part of this partnership, Uncle Bud’s and Johnson will roll out co-branded CBD and hemp products, focusing on athlete recovery, joint support, and men’s health.

Some of the anticipated product categories include:

• CBD Pain Relief Roll-Ons: Fast-absorbing and non-greasy, ideal for post-workout soreness.
• Hemp-Infused Skincare: Moisturizers, facial masks, and body washes for sensitive and aging skin.
• CBD Sleep Aids: Gummies and tinctures formulated to promote relaxation without using melatonin or sedatives.

These products will be available through major retailers such as Walmart and Amazon and directly to consumers through Uncle Bud’s website, making them widely accessible to the general public.

The Business Behind the Brand

Uncle Bud’s co-founder, Garrett Greller, who developed the brand to treat his arthritis pain, expressed enthusiasm for the partnership:

Magic Johnson represents excellence, integrity, and community. His support elevates our mission to bring safe, affordable CBD products to people who genuinely need them.

Johnson echoed these sentiments, stating:

I’m proud to partner with Uncle Bud’s. I believe in their products, their message, and their commitment to health and healing.”

This partnership is also expected to attract new investors, expand shelf presence in big-box stores, and potentially lead to global distribution, including in markets like Canada and the U.K., where CBD regulations are more favorable.

A Game-Changer for the CBD Industry

The announcement that Uncle Bud’s taps Magic Johnson for a high-profile CBD partnership is a major milestone for the brand and the industry. It blends celebrity credibility with real wellness benefits, helping to further normalize the use of CBD products across various demographics.

This is a golden opportunity for Uncle Bud’s to expand its reach and solidify its position as an affordable, high-quality CBD wellness leader position. For Magic Johnson, it’s another strategic move in a career defined by resilience, reinvention, and responsible leadership.

In a time when people are looking for natural solutions to pain, stress, and sleep issues, the partnership couldn’t be more timely or more powerful.