Sponsorship in football is integral in the modern era of the sport. These deals that clubs make with their financial backers enable them to operate more freely in the transfer market, and they also help to turn a football team into a brand, which is recognisable in many countries around the world. Companies that sponsor…

The COVID-19 pandemic has decimated football clubs’ finances, forcing clubs to tighten their pursestrings and put off big-money transfers until next summer. Under normal circumstances, Europe’s elite clubs would be readying the accounts for a summer spree, calling agents, working on potential deals, and so on. However, the current financial and footballing climate is anything but…