Betting on the Blues: Why Stake.com Chose Everton FC for Sponsorship

In the world of sports sponsorship, it takes more than just logos and big cheques to make an impact. But Stake.com, a fast-growing cryptocurrency-based betting platform, grabbed the attention of football fans around the world when it partnered with Everton FC, a club with a rich history and one of the most passionate fan bases in the English Premier League. This wasn’t a random move for Stake.com, a platform that lives and breathes innovation and engagement. It was a calculated one, and one that shows a deep understanding of audience loyalty, brand fit and long-term growth.

So why did Stake.com choose Everton FC? Let’s get into the strategy behind this decision.

For Stake.com, growing its brand in the crowded sports betting space meant finding a partner that could increase its reach and connect with a big, passionate audience. By partnering with Everton, Stake got an iconic football fan base and an international audience in one go. Beyond just visibility, this partnership gives existing and new fans access and rewards. To see what kind of bonuses this has brought, click here for Stake bonuses and try out what Stake has brought to the table for Everton fans.

A Partnership Built on Passion and Community

Everton’s fan base isn’t as big as the more successful teams in the league. Rather, it’s a family-like network that spans the globe, built on generational support and community loyalty. Stake.com has tapped into this. Where some brands go for volume, Stake goes for meaningful engagement. By partnering with Everton, Stake has access to an audience that values loyalty – one that doesn’t just watch but actively participates in and promotes the club’s culture. Evertonians are loud and committed, and Stake.com saw the value in talking directly to this community.

In the sports betting space, where new platforms pop up every week, to stand out you need more than just odds. Stake has gone full crypto as part of its platform, appealing to a new generation of digital-first users who like convenience and modernity. Partnering with Everton’s historic brand gives Stake an extra layer of credibility by bridging the old and the new. Through this partnership, Stake gets credibility and captures the attention of fans who may have been sceptical of online betting, and a more familiar bridge through their love of the game and loyalty to the club.

Crypto & Betting in the Spotlight

Stake.com’s crypto connection is what sets it apart. They view themselves as the future of gaming and finance and by putting crypto in the sponsorship were trying to normalise digital currency in mainstream sports. Everton, as a club with heritage and prestige, represents the perfect opportunity to bring this to a broad fanbase of traditional football fans and younger generations who are already into digital finance.

Putting crypto into the sports mainstream is about more than just visibility; it’s about education. Stake.com can use this partnership to educate Everton fans on crypto, to make it seamless and accessible. As fans use the Stake platform, they’ll be introduced to a new way of betting – crypto betting – and bridge the gap between sports and the digital finance revolution. It’s a big move, and Stake can be the platform many football fans have their first experience of crypto with, and add a layer of fun to the game. If you want to see what other benefits this has brought to the betting fans, take advantage of the current promotions to test Stake.com and their system.

A Social Media Smackdown

When it comes to digital, Stake.com goes big. Their social media engagement is on point and matches Everton’s broad digital footprint. The Stake and Everton partnership isn’t just about jersey logos; it’s part of a wider social media push to turn followers into users. With massive followings on Instagram, Twitter and other platforms, Stake has invested heavily in a young, digitally literate audience. This matches Everton’s growing social media presence, which includes a strong digital community across multiple platforms and gives the brand and the club more reach and more impact.

This digital overlap has allowed Stake.com to tap into Everton’s existing social infrastructure and introduce its audience to Everton. The result? Both Everton and Stake have a stronger online presence and content that adds value beyond sponsorship activation. By investing in quality, interactive content, Stake can make this partnership work on social media and grow a digitally native fanbase that’s more likely to try online betting and engage with crypto platforms.

The Timing is Everything: Football’s Rebirth Post-Pandemic

This isn’t a coincidence. With the global sports landscape in disarray post-pandemic, football clubs are looking for new and innovative partnerships to get fans back to the pitch, both virtually and physically. Everton had returned to Goodison Park with a spring in their step and was ready for a new partner to freshen up their brand. Stake with its modernity and unique proposition was the perfect fit, the kind of forward-thinking clubs are looking for in their partners today.

With new ways to engage with fans—from live-streamed content to cryptocurrency prizes—Stake’s proposition appeals to football fans looking to re-engage in a dynamic and personal way. This partnership with Everton isn’t just about brand names; it’s a perfectly timed move in the current football landscape where clubs and fans are looking for new and exciting ways to reconnect.

Win-Win for Fans and Brands

For Everton, the partnership with Stake.com brings a modern global platform into their traditional fold. It’s a sponsorship that goes beyond branding; it brings in new fans, more ways to engage and a digital way of following the sport. By partnering with a crypto brand, Everton are showing their ambition and that they’re not afraid to be progressive while keeping their loyal fanbase.

For Stake, Everton provides a gateway into the UK sports market. By choosing a club with heritage and a passionate fanbase Stake gets credibility and visibility that’s priceless. This isn’t just about awareness; it’s a long-term play, positioning Stake as a major player in the intersection of sports, betting and cryptocurrency.

In many ways, Stake’s sponsorship of Everton shows the brand is willing to think beyond quick fixes and instead invest in a partnership that benefits both fans and the platform itself. It’s a game-changing partnership that shows how betting brands can get into the sports world in innovative fan-centric ways.